Gülnaz Gökçen graduated from Hacettepe University Piano Department. She started to work on advertising and media sector while studying music and piano.
In 1997, she managed corporate identity, advertising, media, and PR relationship of many important brands thru the advertising agency she was a partner at. In 2004, she left the company and started to work at the Bileşim Fair and Publishing Corporation as the Advertising Manager. She managed the content design of the periodicals, Fashion and Executive Golfer, and served as advertising manager in the same magazines.
In 2007, she started to work as the Advertising and Marketing Coordinator for Hamoğlu Holding Group. In the following years, she worked as the general coordinator and executive producer for many television programs at the various broadcasting networks.
Starting in 2014, she started to work at the 51st International Antalya Film Festival as the Director Aide for three years. In 2015, she worked as the Coordinator of Moscow Turkish Film Week.
While working in advertising and cinema sectors, she did not stop pursuing her music career; she continues to give piano lessons.